A.Y.E. and GEF: from paper forms to 25,000 applications
Published on: 03/10/2026
How we moved Africa’s Young Entrepreneurs from paper application forms to a digital process that took in more than 25,000 applications in its first year.
Sales guides for growing teams
Dr Clear Aligners UK: 1,000 appointments in 4 months
Published on: 03/10/2026
How we helped the orthodontic brand Dr Clear Aligners enter the UK with a lead generation plan that booked more than 1,000 clinic appointments in four months.
Inshort Film Festival: from 60 to 12,000 film submissions
Published on: 03/10/2026
How we took the Inshort International Short Film Festival from CDs and flash drives to a digital process, and from 60 entries a year to more than 12,000.
ONDEA: launching a state agency to 30,000 live attendees
Published on: 03/10/2026
How we set up the digital side of the Ondo State Entrepreneurship Agency, from branding and data to two events that drew more than 30,000 live attendees.
Excel vs CRM: 9 signs your sales team has outgrown sheets
Published on: 02/10/2026
Excel vs CRM, answered honestly: when a spreadsheet is still fine, 9 signs your team has outgrown it, a side-by-side table and how to switch safely.
WhatsApp Business multiple users on one number (sales guide)
Published on: 02/10/2026
How a sales team shares one WhatsApp number, using linked devices, coexistence or a shared inbox on the API, with lead ownership, costs and chat history.
Free sales pipeline template for Excel (built for teams)
Published on: 02/10/2026
A free sales pipeline template for Excel with stages, owners, next steps, weighted value and flags for overdue and stale deals. Set it up in ten minutes.
Lead response time statistics: what the studies really say
Published on: 02/10/2026
The most quoted lead response time statistics traced to their sources, with samples and years, the figures we could not source and what it means for WhatsApp.
Follow-up message after quotation: 15 WhatsApp templates
Published on: 02/10/2026
15 WhatsApp follow-up messages to send after a quote or quotation, organised by day, with a timing table and what to do once the 24-hour window closes.
CRM with unlimited users: what per-seat pricing costs
Published on: 02/10/2026
Per-seat CRM pricing compared with a flat price at 5, 10, 25 and 50 seats, using each vendor’s own list prices, with the break-even working shown.
Sales pipeline stages: a simple setup for small teams
Published on: 02/10/2026
Five sales pipeline stages for teams of 3 to 50, each with one clear exit criterion, examples for four industries and rules for deals that start on WhatsApp.
WhatsApp Business 24-hour rule, explained for sales teams
Published on: 02/10/2026
When the WhatsApp 24-hour window starts, resets and closes, what to send after it, the 72-hour rule for ad leads and the October 2026 charging change.
How to follow up leads after a trade show in 48 hours
Published on: 02/10/2026
A 48-hour plan for trade show and exhibition leads, with what to capture on the stand, consent, a timeline table and three WhatsApp messages to copy.
How many follow-ups before you give up on a lead?
Published on: 02/10/2026
Where “80% of sales need five follow-ups” really comes from, plus a 14-day follow-up cadence for inbound leads on WhatsApp, phone and email.
WhatsApp sales scripts: 20 messages for every deal stage
Published on: 02/10/2026
20 WhatsApp sales scripts to copy, from the first reply to a new enquiry through qualifying, price, payment and reviving cold leads, plus what not to send.
How to import contacts from Excel to a CRM (no mess)
Published on: 02/10/2026
A step-by-step checklist to import contacts from Excel to a CRM: clean the sheet, fix phone numbers and duplicates, map columns and test with 20 rows.
Click-to-WhatsApp ads: how to follow up every lead
Published on: 02/10/2026
A follow-up plan for click-to-WhatsApp ads: the first reply, Meta’s 72-hour free window, a three-day sequence, qualifying, owners and what to measure.
Real estate CRM in Nigeria: what sales teams need
Published on: 02/10/2026
What a property sales team of 5 to 30 marketers needs from a real estate CRM in Nigeria: lead ownership, WhatsApp, a pipeline table, instalments and cost.
Pipeline review meeting: a 30-minute agenda that works
Published on: 02/10/2026
A printable 30-minute pipeline review meeting agenda for teams of 5 to 20, with prep steps, five questions for every deal and the five numbers to track.