Newsroom
Sales tech news, explained for teams that sell.
What changed in WhatsApp, AI, CRM software and the rules on selling, and what it means for a team of 3 to 50 in the UK, Nigeria, Kenya and the UAE.
WhatsApp now charges for replies: what changed on 1 October
From 1 October 2026 Meta charges for replies inside the 24-hour WhatsApp window. What changed, who pays, what stays free and how a sales team keeps the cost down.
Read the story
Sales tech this week: LinkedIn on caller ID, Outlook sync, new UK rules
Seven stories from the past fortnight for sales teams of 3 to 50: LinkedIn verification on Truecaller, Microsoft switching off EWS, the UK regulator renamed, AI sales agents and markets.
New on socianet.co.uk: industry playbooks, a help centre and this newsroom
We added playbooks for 14 industries and 5 roles, a help centre with 32 guides, a resources hub and a newsroom. Here is what each one is for.
Topics
What we cover.
WhatsApp and messaging
Changes to WhatsApp Business, Meta messaging, SMS and email that affect how you reach customers.
See every storyAI in sales
New AI tools and features for selling, and what they mean for a team of 3 to 50.
See every storyCRM and sales tech
Launches, price changes and switch-offs across the software sales teams rely on.
See every storyRules and regulation
Data, marketing and employment rules that touch selling in the UK, Nigeria, Kenya and the UAE.
See every storyMarkets
Hiring, demand and business conditions in the UK, Nigeria, Kenya and the UAE, read for sales teams.
See every storyHow we cover the news
Useful, sourced and honest about where we stand.
- Primary sources firstWe link the company’s own announcement, the regulator or the official figures, and a second independent report.
- No invented numbersEvery figure comes from a page we read and link. If we could not confirm it, we say so or leave it out.
- We say when we sellEach story ends with where Socianet fits. It is kept apart from the news, so you can skip it.
- CorrectionsSpotted a mistake? Tell us on WhatsApp. We fix it and note the change on the story.
Resources
Guides, templates and playbooks
Everything else we publish, by topic: pipelines, follow-up, WhatsApp, choosing a CRM, and playbooks for 14 industries.
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