WhatsApp now charges for replies: what changed on 1 October
Published on: 08/10/2026
From 1 October 2026 Meta charges for replies inside the 24-hour WhatsApp window. What changed, who pays, what stays free and how a sales team keeps the cost down.

From 1 October 2026 Meta charges for replies inside the 24-hour WhatsApp window. What changed, who pays, what stays free and how a sales team keeps the cost down.

Seven stories from the past fortnight for sales teams of 3 to 50: LinkedIn verification on Truecaller, Microsoft switching off EWS, the UK regulator renamed, AI sales agents and markets.

We added playbooks for 14 industries and 5 roles, a help centre with 32 guides, a resources hub and a newsroom. Here is what each one is for.