Ewa
Beauty Tech
UI/UX
Branding
Web design
Marketing
Activation
United Kingdom
2024
Socianet partnered with Ewa to create their brand identity, website design and drive their pre-launch campaigns.
Summary
EWA is an innovative platform designed to transform the hair care experience for multi-ethnic women in the UK. From the inception of the idea, Socianet partnered with EWA to develop a strong brand identity, create brand guidelines, and build their website and app.
We continue to support EWA as they prepare for launch, focusing on pre-launch activation strategies. Our work ensures that EWA’s mission to provide seamless, personalized, and affordable at-home hair care is effectively communicated and delivered.
Challenge
EWA aimed to disrupt the traditional hair care industry by offering personalized at-home services for multi-ethnic women. The challenge was to build a cohesive brand and digital platform that resonated with this diverse audience.
Additionally, EWA needed a strong pre-launch strategy to introduce the platform to the market effectively. Balancing brand identity, technology development, and market activation was key to their success.
Solutions
Socianet collaborated closely with EWA from the start, developing a clear brand guideline that reflected their mission. We designed and built a user-friendly website and app to provide a seamless customer experience.
As EWA approaches its launch, we are driving pre-launch activation efforts to generate buzz and attract their target audience. Our holistic approach ensures that EWA is positioned for success in the competitive hair care market.
