Dr Clear Aligners
Beauty & Cosmetics
New Market Expansion
Branding
Marketing
Influencer Marketing
London
2022
Socianet partnered with Dr Clear Aligners to drive brand growth and lead generation across multiple European markets. We developed digital marketing strategies that increased reach, visibility, and clinic appointments. Our efforts resulted in successful expansion and a strong online presence.
Summary
For Dr Clear Aligners, an orthodontic company, Socianet successfully ran lead-generating campaigns across the UK, Germany, Netherlands, and France. We managed their digital marketing strategy, consistently improving reach and impressions. By developing strategic directions for influencer marketing, lead generation, and digital presence, we played a key role in driving brand growth.
Challenge
As a new player in the European orthodontics market, Dr Clear Aligners aimed to establish a foothold in the industry, starting in the UK. Their goal was to build brand awareness, generate leads, and increase clinic appointments. The challenge was to position the brand effectively in a competitive market and translate awareness into actionable results.
Solutions
We began by crafting a comprehensive digital strategy to maintain DCA’s online presence and drive lead generation. This included creating a content strategy that resonated with the UK audience and reflected the brand’s mission. We humanized the brand through creative storytelling, influencer marketing, and targeted ads. Additionally, we revamped the website content for better market alignment and developed an email marketing strategy for a more personalized inbound approach.
