CoMD
Education
Marketing
Digital Transformation
CRM Integration
Review Marketing
Birmingham
2024
Socianet led a comprehensive digital transformation for the College of Medicine and Dentistry, restructuring their marketing efforts and implementing a personalized, automated student journey using HubSpot CRM. We enhanced their website, executed review and video testimonial campaigns, and positioned the college as a trusted postgraduate institution for healthcare professionals.
Summary
The College of Medicine and Dentistry, the first independent postgraduate education provider for healthcare professionals, partnered with Socianet to revitalize their marketing strategy.
We overhauled their digital efforts, automating manual processes with HubSpot CRM and aligning their marketing, admissions, and recruitment divisions. Our work included managing the website, running testimonial campaigns, and positioning the college as a leader through extensive review marketing and content creation.
Challenge
As a growing postgraduate education provider, the College of Medicine and Dentistry faced the challenge of outdated, manual marketing processes that hindered student recruitment.
Their website lacked modern content, and they struggled with limited online visibility. The college also needed to build trust and credibility with prospective students, particularly through testimonials and reviews.
Solutions
Socianet restructured the college's marketing strategy, implementing HubSpot CRM to automate and personalize the student journey. We revamped their website content to keep it up-to-date and introduced a comprehensive review and testimonial campaign, securing positive feedback from alumni and current students.
Our efforts also included developing a video testimonial campaign and optimizing content for ads and social media. This digital transformation streamlined internal processes and positioned the college as a trusted leader in postgraduate education.
